Ricos Products
Santikos Partnership
VIDEOGRAPHY & PRODUCTION
SOCIAL MEDIA MARKETING
EXCLUSIVE GIVEAWAYS
BRANDED INSTALLATION
PROBLEM
We set out to strengthen the bond between Ricos Products and Santikos Entertainment while positioning both as proud supporters of the Vote for Rico campaign.
APPROACH
We brought Ricos to the big screen with a powerful mic of on-screen digital ads before some of Hollywood’s biggest blockbusters and eye-catching installations in the concession lobbies of the theaters.
RESULTS
The collaboration boosted brand visibility and community engagement, delivering real sales results with a +23% increase in Ricos’ sales at Santikos concessions.
