RICOS PRODUCTS
THE NACHO SQUAD
VIDEOGRAPHY & PRODUCTION
CAMPAIGN DEVELOPMENT
INFLUENCER PROGRAM
PROBLEM
Ricos Products aimed to turn passionate cheese fans into brand advocates through a unified marketing campaign that showcased product versatility, easy recipes, and family fun.
APPROACH
We launched influencer campaigns centered on easy recipes, retail availability, and brand awareness.
RESULTS
We achieved over 1.3 million impressions across all campaigns in 2023, significantly boosting brand awareness while driving increased social media engagement and positive sentiment towards Ricos Products.
NACHO SQUAD SWAG
